Strategic Consulting, Branding & Identity Design, Web Design, Copywrighting
Employing user-centered design thinking, we uncovered Waste Wizards core brand values and mission. From this we were able to create a Brand Strategy and Identity system that enables these values to be integrated throughout the company.
"Traditionally waste has gotten a bad wrap. It’s been defined and articulated as something that people cannot use, and that should therefore be thrown away. We don’t quite agree with that sentiment. Nature doesn’t produce waste, it produces bi-products that are resources for something, somewhere else."