Employing design thinking and the 3D design process, we uncovered core brand values from which we were able to create a Brand Strategy and Identity system that enables these values to be integrated throughout the company.

 

"Traditionally waste has gotten a bad wrap. It’s been defined and articulated as something that people cannot use, and that should therefore be thrown away. We don’t quite agree with that sentiment. Nature doesn’t produce waste, it produces bi-products that are resources for something, somewhere else." 

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In order to align with the companies core values of accessibility and down to earth can do, a unique word mark was created which brings these values to life. 

A full logo lockup system was created by adding a custom illustration depicting a Waste Wizard in action